During the lockdown, virtual peer-to-peer fundraising campaigns enabled nonprofits to raise money, expand their donors’ pool, and improve their chances of surviving the crisis.
This means that peer-to-peer fundraising is a great tactic, both in good and bad times. So if you’ve never tried a virtual peer-to-peer event before, make plans to include it in your fundraising arsenal now.
Here’s how you can:
1. Set The Right Expectations.
How much money needs to be raised?
What is your budget for the event?
How many volunteers must participate to reach your goal?
Are there successful peer-to-peer events that you can learn from?
How well you understand these factors will make or mar your event.
Knowing your goals and available resources will inform important decisions like the campaign format.
Will you host you an event-type peer-to-peer campaign or a personalized peer-to-peer campaign where volunteers invite people in their spheres of influence to donate on your online platform?
And if you’re switching from an in-person to a virtual campaign during emergencies,, then logistics will also be a worry.
Because if you’ve paid for facilities and food items, sold tickets and secured permits, and acquired corporate sponsorships, you’ll need to either convert all that into the virtual campaign or cancel agreements with vendors and return ticket fees to volunteers.
2. Communicate Clearly And Persuasively With Stakeholders.
Explain to board members, staff, and donors why you need the funds now.
Encourage board members to participate in the peer-to-peer campaign; after all, they are usually influential within their circles and can attract a lot of qualified donors.
Staff communication is also important. Keep your team constantly informed. If you’re working remotely, ensure that meetings are effective and precise (avoid long meetings at all costs) and use reliable remote software like Trello, Slack, and Google Docs for team communication and collaboration. Adopt systems for emergencies like sudden illnesses and unstable networks. This will keep the team productive.
And take the extra time to invite each volunteer to participate. Make it personal. Let your volunteers know they are a VIP (Very Important Person) and that you value their time.
Also, reach out to local businesses in your environment and ask for their support. For example, if you’re in Los Angeles, local companies like Sun Valley Skylights, Drain Charmers, Dynamic Land Application which sells both hydraulic hose and crop insurance, can use their website to advocate for your cause and get support from their client base.
Be clear about why you need the funds. Donors who are passionate about your mission will understand the precarious situation that you’re in and wouldn’t hesitate to support you. After all, the needs of vulnerable people, mostly catered for by nonprofits like yours, go up during times of crisis. Communicate this reality to volunteers and ASK for their support.